| FREQUENTLY ASKED QUESTIONS |
In an effort to reduce our email load and to save you time, here are some answers to frequently asked questions about our domain names, business and online advertising services:
Is this domain for sale?
What kind of business is this?
Where does all this traffic you guys generate come from?
Will you buy my domain name?
How can I advertise on your portals?
How will my campaign be measured?
What is the cost?
How come you are based in Cape Town?
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IS THIS DOMAIN FOR SALE?
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Rucca.net is not in the business of selling domain names. However, it may be possible that our intentions on the use of a domain name may have changed and as a result a domain name may be considered or available for sale.
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WHAT KIND OF BUSINESS IS THIS?
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| Think of Rucca.net as an extension of our clients' marketing departments, producing results that directly and positively impact on our clients' online business objectives. We develop web portals using our generic domain names each getting a handful of targeted searches a day; but collectively reaching millions of people. For further information, please visit our About page.
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WHERE DOES ALL THIS TRAFFIC YOU GUYS GENERATE COME FROM?
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| It's simple. Years ago, our founders had the foresight to register hundreds of really generic, meaningful domain names. They figured that if 'they' were typing names like www.Dubai.co.za into their address bar in an effort to find anything on "Dubai" then other people would probably do the same thing with different names. Today there are advertisers for example who want to buy targeted traffic relating to "Dubai" for their travel and business sites and we have plenty to sell them. Because of the passive and honest way that this traffic comes to our network, we are blessed with some of the most potent, targeted traffic on the net.
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WILL YOU BUY MY DOMAIN NAME?
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| Rucca.net purchases generic names that have keyword value. Many generic domain names receive organic browser type in traffic from people looking for information based on the keyword weight of the domain name (i.e. www.IslandHotels.co.za). We will preferably consider .com, .co.uk and .co.za generic domain names. We do not purchase concept names that do not make sense (i.e. www.hip-2-b-today.com).
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HOW CAN I ADVERTISE ON YOUR PORTALS?
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| You can advertise by simply placing your order online at any of our developed portals or directly on Rucca.net - Please refer to the types of online advertising options currently available by visiting our Advertise with us page.
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HOW WILL MY CAMPAIGN BE MEASURED?
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Campaigns on the Internet are measured in one of two ways, CPA (cost per acquisition) or CPM (cost per impression). CPM is the traditional method and is based on the number of times the advert is displayed. CPA looks at the number of successful transactions against the cost of the advertising.
Reporting on a CPM campaign will always include;
The number of guaranteed impressions for the period booked, the click thru’s to the advertisers URL and the Yield (the percentage which determines the success of a campaign).
To keep things simple we currently use Google Analytics which allows our clients to view specific analytical data 24/7 in real time.
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WHAT IS THE COST?
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| Budget and target audience determines the right site to advertise on. Rucca.net has developed several niche portals which have sufficient site visitors to warrant selling advertising space. Although most of our pricing at present is based on a fixed monthly or annual subscription basis, CPM is also offered upon request.
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HOW COME YOU ARE BASED IN CAPE TOWN?
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| Doesn't everybody dream of living in a great place? We are in Cape Town, South Africa because it is a great place to live. The weather is warm, the people are friendly and there is good Internet access. Everyone lives somewhere. We live here (www.tourismcapetown.co.za). We may be contacted via our contact us page.
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